Why SEO matters for User Experience


We hear a lot of talk about search engines. After all, the point of SEO is pleasing search engines, right?


Believe it or not, SEO has never been about just satisfying search engines. Search engines favor certain websites because users like certain websites. At the end of the day, SEO is purely about the human user visiting your site.

In fact, here are a few ways SEO matters for your user experience. Optimize them all to enchant both your potential customers and Google.

How to boost SEO and user experience

Load times

Have you ever visited a page that took an eternity to load? You probably didn’t stick around long enough to see what was actually on the site. Your website visitors have the same idea.

Long load times are a conversion killer, especially in the age of mobile-first search. Search engine crawlers report back on how long your site takes to load. Search engines know users hate waiting around for your content, so they penalize your site for taking too long.

If you’re still not sure that load times matter, consider this: Crazyegg found that, for every second less your page takes to load, you can see a whopping 2% increase in your conversion rate. That’s huge!

You can boost your website’s load time by minifying files, optimizing your images, and checking for ways to maximize your host. If that sounds like a bunch of mumbo-jumbo, there is no need to fret. You can always give Spry Cricket a ring to speed up your site in a jiffy. You can reach us at (833) 468-7779.

Mobile friendly

As of 2017, 57% of all searches were done on a mobile device. The number is even higher now, primarily as smartphone screens have increased in size.

Many business owners design their website on a desktop because that’s what they use during the workday. But your customers are likely searching on a mobile device, not a desktop. They’re busy cooking dinner and tending to their family while scrolling through their phone. They don’t have time to sit down and check your site on a desktop.

Mobile-first is the way to go. When creating your site, design it first for mobile phones and then scale it up for desktop users. You can quickly do this by using larger fonts, minimizing popups, and creating a simple navigation system.

Great content

A lot of people think that keywords are the only essential piece of content for SEO. This is why you see so many pages that are loaded with keywords, and often in places that don’t make sense.

However, if you write amazing content for your customers, search engines will take notice. Remember, search engine crawlers mimic real users. They’re designed to find great content that people will love. Write for people and the bots will follow.

Content is an art, but there are a few things you can do to ensure it’s on point. Know your audience’s needs, and never prioritize keyword-stuffing over the content itself. When in doubt, you can always partner with a professional SEO company like Spry Cricket to craft eye-catching copy that converts.

The bottom line

SEO isn’t about pleasing search engine robots. People always come first, and the robots will follow. Create a clean, amazing, and a fast user experience that gives your website visitors value. Give users a great experience, and search engines will reward you generously.

Anthony Trimblecontent, UX