SEO for Acquisition

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D2C businesses investing more in SEO for 2019

As we approach the halfway mark of 2019, many brands are evaluating how they promote their business. That’s precisely why the company Yotpo surveyed over 500 D2C (direct to consumer) business owners about their marketing strategies.

The results of the survey speak to brands’ ongoing need to find more customers, but the survey is insightful nonetheless. What’s particularly surprising is how businesses plan to earn more revenue.For example, most businesses still want the three same things: to bring in more sales, to find new customers, and to increase their web traffic—in that order.

One of the most important results of this survey, though, was respondents’ views on organic versus paid strategies. 61% of brands use social media to achieve their goals and 51% use SEO. On the flipside, paid search efforts like PPC came in last place.

However, it should be noted that all businesses doing PPC increased their budgets in 2019 to be more competitive. Although PPC is less popular, brands using this strategy are spending more to get results, whether on Google Shopping or social media.

With changes to social media and search algorithms, many brands thought that these platforms would become pay-to-play. But it’s clear that brands are prioritizing organic traffic via SEO and social media before exploring paid avenues.

After all, pumping funds into a paid ad will get few results if your site isn’t optimized for customers in the first place.

That’s why it’s so critical for brands to embrace SEO before they dive into the world of paid ads. The Yotpo report shows that’s precisely what top-performing D2C brands plan to do.


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